Your Gumroad sale
Fee rates used — edit if Gumroad changes them
Gumroad's own rate is a flat 10% with a $0 fixed fee, which is the default here. The extra fixed fee is there in case you pay a payout or currency charge you want counted per sale. Anything Gumroad deducts outside the sale itself (payout timing, bank conversion) is not something this page can know, so check your payout statement.
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What you keep
Break-even is the lowest price where you stop losing money.
One flat 10%, and no other Gumroad fee
Gumroad's structure is the simplest of the marketplaces this site covers: a single percentage, taken from the price the buyer pays. There is no listing fee, no monthly fee, no per-order fixed charge and no separate card-processing line. That makes the arithmetic short and it makes small sales worth doing.
10% of what the buyer actually pays
On the default — a $20 sale that cost you $4 to make with $0.50 of other per-sale costs — the fee is $2.00 and you keep $13.50, a 67.5% margin. Because the fee is proportional, margin at a fixed cost level rises with price: it is 90% minus your costs as a share of the price, so the same $4.50 of costs keeps 67.5% on a $20 sale and 78.75% on a $40 one.
No fixed fee, so cheap products stay viable
A $3 product pays $0.30 in fees. On marketplaces with a fixed per-order charge — eBay's $0.30 order fee, Etsy's $0.25 payment fee — the same $3 sale hands over a much larger share. If you sell small items or single templates, Gumroad's flat percentage is the part of its pricing that actually helps you.
Discount codes and pay-what-you-want
The fee follows the discounted price, not your list price: a 20% code on a $20 product leaves the buyer paying $16 and Gumroad taking $1.60. So a $4.00 price cut costs you $3.60 of payout, not $4.00, because the fee falls too. On pay-what-you-want a generous buyer at $40 pays $4.00 in fees — still 10% — so generosity never costs you a larger share.
Sales tax and VAT
Gumroad sells as merchant of record, meaning it handles collecting and remitting sales tax or VAT on the transactions it processes, and the tax is normally added to the buyer's total rather than carved out of the price you set. Treat the price here as the amount before tax and check the payout line on your own statement before you plan around it.
Break-even and target-margin prices
With $4.50 of costs, break-even is $5.00 — the price at which the 10% and your costs consume everything. To keep 30 cents of every dollar as profit rather than merely breaking even, the price has to be $7.50. Those two numbers, not the list price you like, are what a discount experiment should be measured against.
Compare Gumroad against the others before you list
The free calculator on the front page prices one item on five marketplaces side by side. The Pro version is a single HTML file you keep forever:
- 14 channels — Gumroad, Etsy, eBay, Amazon, Shopify, Poshmark, Depop, Mercari, Whatnot, TikTok Shop, Facebook, Whop, Stripe, custom
- Editable fee table that remembers your real rates and flat tiers
- Batch mode: paste a whole catalogue and price it at once, with CSV export
- Works offline, no account, nothing sent anywhere